1. Introduction
This Privacy Policy applies to all individuals who access or use the services provided by Pure Casino Lethbridge. It describes the categories of personal information collected, the purposes for which that information is used, the conditions under which it may be disclosed, the security measures applied, and the rights available to users under applicable Canadian privacy law.
By accessing or using the services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any provision of this document, you must discontinue use of the services immediately.
2. Applicable Law
Pure Casino Lethbridge operates in Canada and is subject to the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as applicable provincial privacy legislation. Where provincial law applies and provides a higher standard of protection, that standard governs.
Personal information is handled in a manner consistent with the principles established under PIPEDA, including accountability, identifying purposes, consent, limiting collection, limiting use and disclosure, accuracy, safeguards, openness, individual access, and challenging compliance.
3. Information Collected
Personal information is collected only to the extent necessary for the purposes described in this document. Categories of information that may be collected include:
- Full legal name, date of birth, and government-issued identification details
- Contact information, including mailing address, email address, and telephone number
- Account credentials and account activity records
- Device identifiers, IP addresses, and technical usage data collected through standard logging
- Financial information required to process transactions and verify account ownership
- Records of communications with the support team
Personal information is not collected beyond what is reasonably required to fulfill the stated purposes.
4. Purposes of Collection and Use
Personal information collected by Pure Casino Lethbridge is used for the following purposes:
4.1 Account Registration and Management
To create, verify, maintain, and update user accounts in accordance with account requirements and applicable regulations.
4.2 Identity and Age Verification
To confirm that users meet the minimum legal gambling age in their province or territory and to verify the accuracy of registration details. Users who are found to be below the legal gambling age in their jurisdiction will have their accounts closed, and their personal information will be handled in accordance with applicable legal obligations.
4.3 Regulatory and Legal Compliance
To fulfill obligations under gaming regulations, anti-money laundering legislation, counter-terrorism financing requirements, and other applicable laws. Regulatory obligations may require retention of certain personal information for defined periods even after an account is closed or a deletion request is submitted.
4.4 Fraud Prevention and Security
To detect, investigate, and prevent fraudulent activity, unauthorized access, and other security incidents.
4.5 Customer Support
To respond to inquiries, process complaints, and maintain records of communications for quality and compliance purposes.
4.6 Service Improvement
To analyze usage patterns and technical performance for the purpose of improving the reliability and functionality of the services.
5. Consent
Meaningful consent is obtained before collecting, using, or disclosing personal information, except where otherwise permitted or required by law. Depending on the sensitivity of the information and the context of collection, consent may be express or implied.
Users may withdraw consent at any time, subject to legal and contractual restrictions. Withdrawal of consent may result in an inability to provide certain services. Requests to withdraw consent should be submitted through the contact method described in Section 13 of this document.
6. Disclosure of Personal Information
Pure Casino Lethbridge does not sell personal information to third parties. Personal information may be disclosed in the following circumstances:
- To service providers that assist in operating the services, subject to appropriate confidentiality obligations
- To regulatory authorities, law enforcement agencies, or courts where required by law or legal process
- To other entities within the same corporate group where necessary for the purposes described in this Privacy Policy
- To fraud prevention and identity verification services engaged to support compliance obligations
Any third party receiving personal information is required to handle it in a manner consistent with applicable privacy law and the purposes for which it was originally collected.
7. Retention of Personal Information
Personal information is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Where legal or regulatory obligations require retention beyond the period of active use, the information is retained for the minimum period required and then securely disposed of.
Users should be aware that requests for deletion may not result in immediate erasure where retention is required by law, including gaming regulations and financial reporting obligations.
8. Security Measures
Pure Casino Lethbridge implements technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encryption of data in transit using SSL/TLS protocols
- Encrypted storage of sensitive personal information
- Restricted access to personal information limited to authorized personnel
- Multi-factor authentication for staff accessing personal data systems
- Audit logs recording access to personal information
No system can be guaranteed to be entirely free from risk. Users are responsible for maintaining the confidentiality of their account credentials.
9. User Rights
Under applicable Canadian privacy law, users have the following rights with respect to their personal information held by Pure Casino Lethbridge:
Right of Access
Users may request a copy of the personal information held about them and information about how it is used and disclosed. Access requests will be responded to within 30 days of receipt, subject to any lawful extensions or limitations.
Right of Correction
Users may request correction of personal information that is inaccurate or incomplete.
Right of Deletion
Users may request deletion of personal information where it is no longer necessary for the purposes for which it was collected and where no legal retention obligation applies.
Right to Restrict or Object to Processing
Users may request that processing of their personal information be limited in certain circumstances, or may object to processing based on legitimate interests where permitted by law.
Right to Withdraw Consent
Users may withdraw consent to the use of their personal information for specific purposes at any time, subject to legal and contractual limitations.
Right to File a Complaint
Users who believe their privacy rights have been violated may file a complaint with the Office of the Privacy Commissioner of Canada or with the applicable provincial privacy regulator.
10. Marketing Communications
Where marketing communications are sent, this is done in compliance with the Canadian Anti-Spam Legislation (CASL). Users may withdraw consent to receive marketing communications at any time. Unsubscribe requests will be processed within 10 business days of receipt.
11. Minors
The services are intended solely for individuals who have reached the legal gambling age in their province or territory. Personal information is not knowingly collected from individuals below the applicable minimum age. If it becomes known that personal information has been collected from a minor, the relevant account will be closed and the information deleted in accordance with applicable law.
12. Changes to This Policy
Pure Casino Lethbridge reserves the right to update this Privacy Policy at any time. Material changes will be communicated to users through an appropriate form of notice. Continued use of the services following notification of changes constitutes acceptance of the revised Privacy Policy.
13. Contact
To exercise any of the rights described in this document, to submit a privacy-related inquiry, or to file a complaint, users may contact Pure Casino Lethbridge through the designated privacy contact. Contact details are available on the official website. Privacy-related requests will be acknowledged and responded to within the timeframes required by applicable law.

